iNet iMage Developers
is dedicated to creating quality web sites for
businesses wishing to tap into the vast customer base available on
the WWW
The following article was taken verbatim from Declan
Dunn's training to his own affiliates. Recall if you will that Declan
is the foremost authority on affiliate programs... if you heed his
advice, you can't help but do well!
[Begin Quote]
What should you consider when starting
an Affiliate site? The best advice I can give a beginner is to start
simple. It is so tempting to try to understand every aspect of Internet
marketing. You could spend years studying this and never gaining
any sort of income. Research is essential, but focus is even more
important. As an affiliate starting today, make sure to keep your
eyes on the following goals:
1. Be sure to create and update your
own Web Site. You need more than just a self replicating page, you
need a sales process.
2. Forget Internet Malls and flea markets;
it may seem tempting to sell everything under the sun, but when
you sell to everybody, you sell to nobody. Bank on it!
3. Give your visitors a reason to return
to you. Many use affiliate programs to simply send traffic to someone
else’s site. The key is to get them to leave their name and email
so you can follow up with them and remind them to buy from you.
4. Email; opt-in
lists are crucial. This means that your main goal should be
to give a free report, or free bonus, to every visitor in exchange
for contact information. Be sure to email this list and develop
your name, and your site.
5. Begin like your customer. Search
out the sites online where they would go, and look at what works.
Don’t just slap up 20 banner ads on a page and hope for the best.
How would you guide your ideal customer towards a sale? Even better,
how would I know one of your customers if I was to meet them? If
you can’t answer this, your competition will.
6. Limit yourself to 3-4 products to
sell. It is so easy to sign up for any affiliate program. Quality
beats quantity online.
7. You have 30 seconds to make the
sale. Limit the choices your customer has to 7 at most. If you give
them thousands of affiliate programs to choose from, you confuse
them.
8. Customers are lazy, selfish... and
they’re right! They don’t want to work hard to work with you. Make
it easy and fun by giving your customers focus.
9. Weave affiliate programs into the
content of your site. [ This technique will be fully investigated
in a future email.]
10. Don’t waste your Web Page space;
use the upper left hand corner, the top and bottom of the screen,
and the bottom right hand corner to feature your best offers.
[End Quote]
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